I like how easy it is for me as an Account Executive or Manager of our B2B client base with multiple locations across Canada/US border regions! It's also very user friendly which helps drive efficiency when dealing directly w clients who are not tech savvy at all!! Sometimes there can be lag time between uploading ad copy into system but this has improved over last year so far - hope they keep improving their product because its great value compared to other systems out here today. For us we have been able improve ROI by targeting specific areas within each region where leads reside vs blanket approach from larger cities such Toronto etc.. We've seen improvement since implementing listenloop platform & now using them daily instead of weekly meetings via phone calls / emailing campaigns back n forth during weekdays only. !