We were impressed with how simple the setup was. In just a couple minutes we were up and running. It took about 5 minutes to load all the templates that we use to create our newsletters and other materials. Then after that was loaded we created the first email campaign. I had to go back into the program twice to make sure I did it correctly. That was it. All my templates were uploaded and ready to go. When we went live we received over 300 emails within two days. Everything looked great and our tracking was fantastic. The website was very intuitive and allowed us to change things easily without any knowledge of coding.