I try a lot of coffee. So, you know where I'm from, bitter doesn't equal taste, and while a burnt taste is a taste, I don't consider it a good taste. At the same time, I make sure that the coffee is not bitter or burnt. Starbucks is an example of bitter and burnt coffee. It's right there with my favorite coffee, the lion coffee. I put these 2 on a par, both very affordable and very smooth in taste. GOOD coffee can be made strong without bitterness. I know people who think Starbucks is "full of flavor" and if you like it but I think you're confusing or used to burnt coffee and don't have that harsh burnt taste, you think it has no flavor are. If that's your thing, you probably won't enjoy this coffee. I am very happy with this coffee and will be trying other Cameron flavors just to be sure.
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