The ability to edit all of your content in one place, which makes it easy for you to manage everything from one dashboard. Also being able to create different types of pages within our website is great as well! I do not have any dislikes about this software at this time. It's been very helpful with managing our social media posts and creating new landing pages for our blog. We are also using the program to help us track what keywords we should be targeting when posting articles or videos online. This has helped me understand how people search for certain topics so that I can use those terms more frequently.