The ease of use for small businesses with limited staff sizes in communicating during outages or emergencies when traditional methods aren't possible due its unique features like SMS/texting services which are not available through other similar tools! I have had no issues so far using this product but honestly nothing at all as it's easy enough even without training from our IT team who helped us set up everything initially (they've since left).
This tool has been very helpful within my organization because we can quickly send messages via email blasts while also being able reach customers directly if they're unable access their websites normally - something many people forget about until too late into any given event-based outage situation where you need quick updates throughout your website visitors & clients base regarding service interruptions etc.- It provides some great benefits overall especially considering how affordable pricing options there really were compared what competitors would.