Review on AppAdhoc by Gary Duncan
Great for running A/B tests and getting data from past clients!
I like that this software lets me create campaigns with very specific rules, and allows for A/B testing of my ads within each campaign! It also has great reports which you can export into other programs such as Excel or PDF format so it is easy to share results internally in your team! There are some things about Ad Hock's reporting tools that should be fixed (e.g., making changes after an ad was already running would not update until next day.) As far as its ability to run multiple tests at once, we were able to compare different versions of our landing pages to see what version performs best overall, but our clients weren't seeing any significant differences between them - the problem here was probably due more than anything else to how complicated our page structure actually ended up being.
We used it mostly just to get data from previous users who did pay us money, to show improvements made by ourselves when implementing new features.- Analy.
- Easy interface
- Has lots if options available through simple drop down menus; allowing many choices while maintaining simplicity without sacrificing control over individual settings makes creating complex custom audiences much easier compared against using traditional targeting methods where one must have all desired demographics before adding target groups manually1Cons?: Somewhat slow performance even though processing speeds increased overtime
- So-so
