I like how easy this software was to use! The platform has been very user friendly throughout our entire engagement period. This product exceeds expectations when it comes to ease of use and customer service support. We have not experienced any issues at all during implementation or since we launched. There are no downsides as far as what i can see. If there were anything about the system they could improve upon would be more customization options (like being able to change colors). As an organization who works within nonprofit sector, having something so simple but effective really helps us reach out to people through multiple channels.