I like that we can use it for any type of signage material such as banners or LED wall graphics which is very useful when you have multiple locations in one building so they all look similar but still specific enough if need be! It's not intuitive at first because there isn't much user friendly tutorials online until after purchase and then only with help from sales team members - however once set up has no problems adding new content quickly. The software does tend towards being overkill since sometimes just basic text will suffice instead creating an entire page layout out front end design (which takes time). We've been able solve our own logo sizing issues by using this program rather than relying solely off graphic designers recommendations through email/phone calls etc.,.