It helps you understand how Google ranks websites for keywords, making it easy to optimize your own website's SEO strategy while also helping clients with their digital marketing campaigns by identifying which online channels are working most effectively at any given moment! There aren't many downsides of this tool; however sometimes there can be some lag time if searching an exact match keyword isn’t available within its database.
The platform is free so I have no complaints about that aspect but overall we do like using Georankers services especially when our client needs help optimizing certain pages or products/services related to specific countries where they operate internationally - such things tend not get much attention from traditional webmasters without knowing what these terms mean when used locally. Our team has helped launch several major brands successfully here through geo-targeting strategies including those who needed international expansion into emerging markets outside Europe & Asia Pacific.