The system has been very easy to learn for my team members who are not technical. It also allows us to create templates which makes it easier when we have multiple products or campaigns at once. There was nothing I disliked about this product as far as functionality goes. If anything there were some minor issues with how certain features worked together but they were easily fixed by contacting support. This program does exactly what it says it will do! We use activeconversion to track all of our lead generation activities.