The simplicity of using it, very easy to use as we were able see what was happening in our plant with ease! It's so great because you can have multiple users accessing your system at once which makes for less downtime when updating information or adding new equipment/equipment items etc., You don't need an IT person around anymore either (as I used previously) but now everyone has access too this tool without having any training needed from us since they are all familiar wirth Excel anyways!! We've been trying different things out such automation processes & workflows within binocs itself by writing scripts ourselves instead just relying off their builtin functionality - This allows me more flexibility than if i had not written my own script myself rather then relying solely upon them already developed ones.