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Review on Publicis.Sapient by Josh Reynolds

Revainrating 4 out of 5

Very good tool especially when dealing with large volume

The most interesting part for me was how it helped us understand our customers better in terms of their needs and requirements. Also, I liked its ability to handle multiple clients within one account which made things easier for my team. It's not easy to find software like this nowadays as there are so many other tools available out there but I must say Sapien has been very helpful. As far as price point goes - it can be quite costly if you have more than few accounts or clients (which we do). We used it mainly for marketing automation purposes.

img 1 attached to Publicis.Sapient review by Josh Reynolds



Pros
  • Its simplicity.Its potential with regards customer targeting using segmentation alongwith audience analysis capabilities is really good.Also data tracking via custom fields etc were great additions too
Cons
  • Price wise ,it comes across expensive especially compared odoo