I love how simple it is to use! It's so easy to create campaigns using this software compared to other programs out there like Facebook ads manager or google adwords. The interface isn't as intuitive when you're trying to figure things out but once your familiar with everything its pretty straight forward. There are some options within certain features which can be difficult at first glance (especially if they aren't explained well). If anyone wants an overall solution just give them i 360 because their customer service team really knows what they do best!! They have helped us make sure we get every dollar spent from advertising since day one by being able to track ROI very easily through reports available online right after each campaign run. We've been able to see results almost immediately allowing me time between tasks without having to wait days before seeing data back.