Here's the thing - a lot of the negative reviews are from people with long or thin hair. This type of brush isn't really designed for that - it's meant for thicker, shorter hair that will be blow-dried. The same subtle properties that make it cling to long hair make it effective at "lifting" thick hair so it can be blow-dried. I'll admit this brush had big red dots on the end which made it more comfortable, but for $12 you can't expect this thing to do the heavy lifting.
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