The best thing about this tool is that it helps you create engaging content by letting users post questions or concerns, which other members can then comment upon. This has enabled us to have better conversations with our audiences while increasing the interaction rate of our website traffic. I don't see anything particularly bad here; however there are some features such as sharing posts from Facebook page directly into your blog could be improved so they would appear first before going through another account (e.g., if one shares via Google+, we want them to show up when logged onto Insights at least). It's definitely worth giving it a try! We've been able to increase user participation rates for various events without having additional staff.