I love that you can pick up groceries without having an app or checking your phone when shopping with friends because it's not necessary! It also is super accurate about how much i have purchased which makes me feel better since prices are always changing haha but seriously though - its amazing for my convenience as well-no need to carry cash anymore!! no hassle if someone forgets there wallet either like most grocery apps out here today (or maybe thats all them too?) so we dont get double charged by mistake :P Also helps us save time with getting ready meals made ahead before going into work instead waiting hours after being home already doing our own cooking while making sure everything has been put away properly lol.