Review on Bench by David Roberts

The most useful feature is that it allows you to easily create, manage & monitor your campaign without having any technical knowledge or experience with ad tech tools like AdWords / Facebook Ads etc.. It also helps me keep track of my ROI by showing how much I spend per user/ impression in real time. Currently unable to add custom tags (exact match) which makes targeting more difficult than what we can do manually via API calls as well as some other features such as remarketing lists not working properly. We're solving our client retention issues using this tool. Our clients are getting better insights about their customers so they can make changes accordingly to improve customer lifetime value.