The ease with which it can be integrated into an existing platform or set up for new customers is one thing I love about this product! It also has some really great features not found elsewhere like reporting by viewable impressions/clicks etc through Google Analytics integration - very useful if you're using another provider such as Facebook Ads Manager who doesn't offer these integrations out of box but do have them available via API calls so we use those instead :) Great tool overall though; easy setup & configuration plus good support when needed too.