Review on Brand Analytics by Brian Krump
Very helpful and insightful tool but takes awhile...
The best part of this software has to be its ability for you to create custom dashboards that are very specific towards your business needs, allowing you to see what's working well in terms of engagement with customers or potential clients.
It can sometimes take more than one login session before certain features become available which makes it difficult if not impossible when trying to track multiple accounts at once! I highly recommend having an account set up as soon as possible because some tools do require quite a bit of time/effort to get them functioning properly. We have been able to use these analytics reports to determine how our social media presence impacts sales by tracking keywords used within posts from various sources (Facebook Pages vs personal profiles). This allows us to understand whether we should continue using those particular platforms or perhaps find new ways to reach out to people who aren't already engaging with us.
- What really sold me was their "out
- the box" reporting capabilities; they've made my job much easier since being introduced into marketing campaigns where there is so many moving parts involved but no way other then manually inputting information about each influencer campaign individually would allow someone like myself access all relevant data quickly enough without missing
- None
