I use these 72 watt Reveal bulbs in every fixture that supports a 75 watt bulb and never change. I tried several other bulbs and they just gave more lumens than others, especially for the price. Halogens are an alternative when you need more light, but they don't look as good as GE Reveals, IMO. I use halogen lights in our bedrooms but GE Reveals lights are used in the bathrooms and kitchen.
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