I like that it allows me quickly create my lists from scratch or import them directly into our CRM as well! It's easy enough for anyone who knows how computers work but still has all of those advanced options if you need more control over your data than what they provide outofthe box (like segmentation). The UI could be improved by adding some additional colors/styles so we can easily differentiate between different fields without having too many dropdowns open at once - this would also make things easier when creating new segments because there are fewer choices available right offhand which makes finding exactly where something should go quicker overall since less scrolling through menus needed afterwards after creation.- Easy drag'n'drop functionality while building up multiple tables within one form helps immensely during initial setup process before getting back down onto actual content editing mode later;-).