I love how easy it makes ordering flowers for big events or sending out thank yous to clients, really just anything! There are some things about this program which could use improvement but overall everything works great (at least in our experience). Also we have never had any issues with customer service from Flower Soft so far - they always respond quickly when there's an issue of sorts within their system/ software etc., not sure if other companies do as well?! Not much at all actually haha? We've only been using them since last year though :D.