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1 Level
768 Review
53 Karma

Review on Opentracker by Kyle Miller

Revainrating 5 out of 5

Excellent platform for detailed reporting on website visitor activity

I like that it's easy to use as an admin - you can just click some buttons (or drag 'n' drop) in order add new fields or reports without having technical support! It has helped us understand our customer better by giving insights into user behavior across multiple channels including desktop/mobile web browsers versus apps vs social media platforms /etc., which was not previously available via Google Analytics data collection methods. However, we are still looking at adding more custom filters so specific users can be segmented out of GA with ease instead collecting them manually using AdWords API calls etc. Would highly recommend this product if your organization needs detailed insight about visitor activity within their websites and applications they utilize daily. We were able to uncover areas where there could have been improvements such as making changes to landing page content after launch.

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Pros
  • Easy integration
  • Great UI
  • Reporting is quick & simple
Cons
  • Not bad