The ability to create custom fields for our customers is very helpful in solving problems we are facing with out website traffic. We were looking at other products but nothing was as simple or easy to use like transpoase did not require any training once you set it up which makes us feel more comfortable using their product. I would recommend this software if your business requires the customization of information that can be used by multiple people within an organization. Our main goal has been solved since implementing Transpose into our site because now there isn't much work needed when sending emails to clients about upcoming events instead they receive all relevant info right inside email.