I really like that you can make multiple different rules. You can have one rule be "if this happens then do this" or "if this does not happen show me something else". This is incredibly helpful when trying to create a solution for all kinds of situations. Also, it's easier than most other software in terms of how friendly the interface is. I wish I could sort more easily by date and time as well. So easy to set up and use once you understand what you're doing (which shouldn't take as long as you think at first). I was able to create a few solutions in only about 20 minutes each. In the beginning it took a while to get used to the way things should look and the order they should be done but after that it was fine. I like that it's easy to use and has all the features needed. The customer support is also great. I have not found anything I dislike about this software. If you are looking for a simple system that does what you need, then this is the software for you. We used this for our internal sales team. We were able to easily create multiple templates and assign them to different people in the team. This allowed us to get more done in less time.