It is very easy to use as it has several filters that help you get exactly what's needed for each report or dashboard, plus all reports are free! Also they have many integrations with other tools like Slack so if an integration already exists between them then there will be no need of creating one yourself unless necessary (but I haven't found any yet). You can create various ad groups such as daily budget spenders by location ect.. which makes setting up budgets easier when running campaigns across multiple channels at once instead having individual ones per channel/ad group. The only downside would possibly being able edit ads without going through another tool first but this could just take some time getting used too because its not intuitively obvious how things work - maybe make icons more prominent? Have been using their platform since last year now & never looked back ever after seeing the benefits from day 1 compared against.