I like that it's super simple to set up tests using standard HTML elements without additional plugins or code required so you don't have any unnecessary overhead loading in extra resources when running an experiment - which saves time! There isn’t much customization at this point but there are options available if needed (settings page).
It can be confusing with how many steps one needs before seeing results from their experiments; however once they do start getting feedbacks about data the experience becomes less clunky than other tools out here already as well. The fact we're able test content changes of our site quickly makes us more productive since we know what works best versus not knowing until after publishing them live whether everything performs equally across browsers etc., especially where certain UX design aspects need tweaking such as navigation layout flow & placement compared between different variations being tested within each sub-page / section ets.