I have used this toothpaste for years with satisfaction; HOWEVER THEY RECENTLY CHANGED THE FORMULA AND COMPLETELY DESTROYED AN AMAZING PRODUCT. The taste is disgusting, but before it was pleasant. ADDITIONALLY THEY HAVE ADDED LAURYL GLUCOSIDE AS AN INGREDIENT - THIS CHEMICAL MAKES SOME USERS REACT IF THEY HAVE A CHEMICAL ALLERGY, THIS IS UNPLEASANT - INGREDIENT IS USED IN THE MANUFACTURE OF SOAPS, COSMETICS ETC. USED. I called the company and spoke to a representative who informed me I was getting a call from someone at their lab - I'm still waiting for that call. YOU DON'T NEED VISIBILITY. THEY CANNOT MESSAGE YOU ON THEIR WEBSITE SO CUSTOMER SATISFACTION IS NOT AN ISSUE TO XCLEAR. SOMEONE SHOULD KNOW ABOUT COCA-COLA'S FORMULA CHANGE SEVERAL YEARS AGO. NOW I WILL FIND ANOTHER PRODUCT THAT TASTE GOOD WITH NO QUESTIONABLE CHEMICAL INGREDIENTS AND WITH A COMPANY THAT CARE FOR THEIR PAYING CUSTOMERS.
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