I like that they are able to identify customer intents in realtime so we know if our marketing is effective or not before it's too late! The platform has made us more efficient with reporting/analytics as well since everything seems available right away for quick analysis versus looking up historical information from spreadsheets which takes longer than expected sometimes (or never). It would be nice when adding new products there was an option to filter by product instead just all categories - but this may have been addressed already? Great tool overall though very helpful especially during campaigns where one needs fast feedback!! Their support team also helps tremendously even after launch once things get rolling again :).