The ease of use, how intuitive it is to get started with their software! I can't think about anything that could be improved upon in this product at this time. We are able to track our routes for multiple customers simultaneously which has allowed us to improve routing efficiency, while staying within budget requirements. This also allows me as an owner/operator to focus more on my business instead of having to spend all day manually entering data into spreadsheets or other tracking systems (such as Google Drive).