I like that you can change the text in each of the ads, so they are not just stuck with one size font. You can also upload a logo to use in place of the standard BMP logo, which is nice. It's a little hard to figure out at first, but once you do it works well enough. The customer service is great, too. They are always willing to help, even if you have no idea what you're doing! Sometimes it takes a while to get an answer from them, but their support team is quick to respond. We've been using this product since 2014, and we haven't had any issues with it. It has allowed us to increase our profit margins significantly by rotating through different ads on our website.