The ease of use, ability to track activity in one place, its many integrations, and it's simplicity as a platform for multiple teams.
There are some things I dislike about this software - lack of flexibility/customization, inability to integrate with other internal applications (e.g., SharePoint), lack of API functionality or easy integration with third party apps like Google Drive, etc. It does not have a lot of customization options outside from what Microsoft provides - more customization woSee full review