The most important thing about this tool is that it allows you to find people who are looking for what your business offers, as well as those who have already used or purchased from them. It gives an overview of their buying habits which can help with making decisions regarding marketing strategies. I do not like how long it takes when loading up pages in order to get more information than just basic demographic info. Also sometimes there isn't enough space left once all elements are loaded. Try out other tools if they offer free trials before deciding whether or not to use this one! You will be able to gather useful details such as demographics (age/gender) purchasing behavior.