I like how easy it was to learn, even with limited technical knowledge i could use this tool without any problems! The support team are very responsive when you need help or have questions about some of their features they will be happy for me if give feedback as well which makes working together easier than other products we've used before (such as Adobe). We were looking at ways our website would engage more users but not necessarily get them involved through forms etc., so after testing several different tools out there communiy seemed ideal due its ease of setup & usage along side all existing CMS systems such WordPress/WooCommerce - allowing us full control over what content shows up where via templates within the system itself rather then having pages created by someone else who may know nothing about your business e.g. Google Analytics integration works flawlessly using Woo Commerce /Wordpress integrations.