
I like that you can manage your content, campaigns and analytics from one place - it's very easy for me as an agency manager! The platform is also really intuitive which makes my job easier when managing client accounts; there are so many features available but not too much complexity in terms of learning how to use all aspects properly (which would make things more difficult!).

It could be improved with regards to reporting/dashboard functionality. Try out digital alchemy if you're looking at ways to improve SEO performance or track ROI metrics. Using DAl has helped us understand our clients' audiences better than we used before through insights gained into search behaviour via Google Analytics data.