It's definitely high quality but I can't give 5 stars because I just don't think it's big enough to be effective. While I ordered 1 inch wide (i.e. the width of the leash), the message (font) is only 3 inches long with an extra inch for the brand's logo. It's barely noticeable and one-sided only - meaning the heavy side is down and away from people. I am not sure if I will return it. First I try to get creative with it. So far, not enough is visible on my dog's collar because she is so fluffy. Too small to be visible on the seat belt handle. Too small and heavy on top to be noticeable on a leash. I clip it to my belt (which holds our treat pouch) to see if it's of any use. That's easy. So. small. They should be double-sided and large enough for the message/lettering to be at least 5-6 inches long.
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