I like that it gives me time with different branding agencies, so they can see what we want as an organization before deciding whether or not their services are needed! It's also nice because our account manager is always available if there needs to be any questions answered!! Sometimes you need someone who has experience doing this within your industry but isn't necessarily from another agency; however, since my marketing director works at AARP (and therefore knows most people), she handles these issues better than anyone else would anyways :) Great tool for finding out how much work each service will cost us by giving them examples of other companies/agencies' logos etc., which helps give pricing estimates without having too many variables left up-in-the air! Some things may seem simple/easy when looking over others brands online, only to realize after using theirs that something wasn’t even considered important.