1 Level
1318 Review
31 Karma
Review on Celsius ABM Platform by Robert Gilbert
Zaius Insight Tracks and Analyzes Customer Behavior
The ability for us as marketers is that we can reach out directly to each customer individually.We are able now to see their journey in real time so that when they do interact or engage from another channel such as social media etc.,we know exactly what content/campaign would be most relevant at any given point along this path! This allows me personally to understand my customers better because I am seeing how effective certain messages have been vs others which has made all aspects more efficient overall!!
Pros
- We get insight into our current clients needs through regular communication with them
- Very easy platform it's not cumbersome, user friendly works well across multiple devices
- Ability use AI technology (IBM Watson) makes recommendations
Cons
- So-so
