The tool was easy enought o implement into our e-commerce site with no problems at all - it's just like google analytics but better :). I did not find any cons about that product so far (so maybe there are some hidden features i am missing out), however we do need one important thing from you guys if possible; please make sure everything works as expected before releasing new version updates because sometimes things can go wrong during rollouts which causes issues or even breaks whole websites/systems completely ;-)The feature set makes really good sense regarding visitor behaviour analysis /social media marketing etc., especially considering its free price range!