I like that we can use it for our daily operations without needing any specific training of the system since they have provided many tutorials which are very helpful in learning how to utilize all functions of this tool with ease. It has allowed us to save time by not having to rely on expensive consultants who charge exorbitant prices, not only for their services but also for travel expenses as well. The platform cannot handle large volumes so be prepared for some slowdowns if you have too much traffic going through your website at one point during. We're solving issues around user acquisition and retention which helps grow customer engagement levels leading to increased revenue generation.