I like that they made it easy for our restaurant to create custom events, which are then sent out via email or SMS text message as well! This would be helpful if you don't have access/use of social media within your business (which we didn’t). We use this service primarily when sending emails with reminders about upcoming promotions in order to increase sales throughout summer months; however i also found great benefit by using their platform during holiday time periods such as Mother's Day weekends etc.. Overall its been extremely beneficial thus far because not only has communication greatly increased but overall customer satisfaction too!! The ease of use, customization, reporting options (it can be used for any event) and its support team makes it one of the best tools in our arsenal! I don't have anything to dislike about this product so far. We are using it at work to track orders/receipts as well as managing inventory levels while providing reports that aid in running efficient operations day to day.