I like that they made it easy for our restaurant to create custom events, which are then sent out via email or SMS text message as well! This would be helpful if you don't have access/use of social media within your business (which we didnβt). We use this service primarily when sending emails with reminders about upcoming promotions in order to increase sales throughout summer months; however i also found great benefit by using their platform during holiday time periods such as Mother's Dayβ¦