Trader Joe's should be ashamed to put their good name on this product. Compared to other national brands that use baking soda in their products, this product is dead wrong. 1) very thick consistency that's hard to get out of the tube 2) not very minty flavor - pretty bland actually 3) doesn't leave your mouth / teeth feeling fresh after brushing 4) doesn't foam at all / foams in my mouth like most Brands people are used to 5) The tube itself shrinks horribly and just looks ugly on my vanity 6) Not cheap, ok, maybe a buck cheaper than Tom's of Maine - but it's way overpriced for what it is is. and is not. AVOID
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