I like that we can create our own tests without having someone else do it for us! It's easy enough yet powerful at the same time. We have been able to test different types of ads in multiple channels (AdWords) as well as A/B split testing within one channel (Google Ads). The support team is also very helpful if you need help getting started or want some extra assistance once you are using the tool. There isn't much I dislike about this product but maybe they could make more templates available? That would be nice because sometimes there just aren't any good ones out there when you don't know what type of ad you're trying to run so far has had no issues with them. Try it before buying; give yourself 6-12 months after going live to see how things go first then decide from there whether its worth continuing to use. Our goal was to drive traffic and conversions through Google Adwords while simultaneously increasing.
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