Twik executes adaptive multivariate testing, providing your users with tailored content, based on their active interests & behaviors, creating an engaging experience to increase conversion and revenues
I like that it is easy to use for both beginners as well as advanced marketers. It has all of my favorite features in one place which makes life easier when using multiple marketing platforms at once! The only thing I dislike about this platform is how slow it can be sometimes. Sometimes you have to refresh several times before you see any results and even then they don't always show up right away. This was not much of an issue until recently but now I'm finding myself having to reload pages…
Pros
Has everything needed already built into system so there's nothing else required.
Cons
Nothing really except maybe slightly slower loading speeds compared other similar tools
I like that it allows me to target specific segments of my audience in order for them to get more information about our product or service.
It can be very time consuming depending on how many groups you are trying to send messages to at once.
Sometimes it is difficult to determine which segment has been targeted so if they do not respond after multiple tries, then the best we could hope would be that maybe they were just busy doing something else. We have used this program to better…
Pros
The ability customize campaigns
Email tracking tools available as well.
Ability create customizable emails with an easy interface!
Cons
Not always reliable when sending large lists over long periods
I like that we can create our own tests without having someone else do it for us! It's easy enough yet powerful at the same time. We have been able to test different types of ads in multiple channels (AdWords) as well as A/B split testing within one channel (Google Ads). The support team is also very helpful if you need help getting started or want some extra assistance once you are using the tool. There isn't much I dislike about this product but maybe they could make more templates available?
Pros
Easy interface
Super friendly customer service staff.
Wide range availability options including self hosting, hosted versions etc
Abilityto track results easily across several campaigns all together into single dashboard making monitoring easier than ever possible ! :)
The tool is easy to use for both newbies as well as experts in A/B Testing. It has helped us to understand our user behavior better by running tests over time. We have been able to identify where we are losing customers or not converting at all which helps us improve upon our business processes. I would like to see more features added such as multi-variate test creation. Also it could be helpful if you can add some more reporting options so that one does not need to go through multiple reports…
Pros
It has helped us to understand our user behavior better by running tests over time
Cons
Also it could be helpful if you can add some more reporting options so that one does not need to go through multiple reports
I like that we get different recommendations for our customers based on what products they're currently viewing or searching for. It's also easy to build out tests in a way that they have the best experience possible. We recently started working with Twik for tracking performance of new items in our catalog. The team has been able to provide great insights into how our customers are performing.
They've been responsive and helpful when it comes time to tweak things to make sure they're getting…
Pros
There aren’t many tools available at this scale especially those focused exclusively digital media platforms
Amazing integrations built right In
Cons
I don't really have any dislikes about this, everything is just fine