Header banner
Revain logoHome Page
Kuldip Roberts photo
1 Level
778 Review
54 Karma

Review on OpenX by Kuldip Roberts

Revainrating 4 out of 5

Great tool to help control and optimize ppc advertising

I like that you can use it with any ad network, not just Google AdWords (Google's platform). It has some really nice features for PPC advertisers such as bid management tools which helps me manage my ads more effectively than other platforms out there! The interface could be improved though - sometimes when clicking links in campaigns they don't go where we want them too or show up later at different times etc so this makes tracking conversions difficult if using multiple channels/campaign types within one account together. If your looking into managing Ads across numerous networks then look no further because their product does everything from text bidding via DSP integration all way down tot he campaign level reporting side!!

img 1 attached to OpenX review by Kuldip Roberts



Pros
  • Easy to get started & deploy quickly without long development cycle needed compared others who have heavy customisation requirements.Easy UI / Ux experience.Good support available both technical assistance
Cons
  • Campaigns often take longer time period before getting results
  • Can’t track non google traffic.
  • Reporting needs improvement