The platform has made it easy to find influencers for my brands. I am able to reach out to people that are already in my network, which helps me build relationships with people who will be more likely to help promote our brand. It's easy to create campaigns as well, so the process is simple and straightforward once you've created your campaign. Sometimes there can be lag time between when you post on social media and when you see results, but this isn't too problematic. Influential has been very helpful for finding new influencers to work with in order to expand my network and drive traffic to my websites and products.