Review on Matrak by Chris Kirby

The integration with Google Analytics is great! I can literally see all my website's data in one place, no more having to go into multiple sites or applications just for different metrics - it makes sense of everything together as if someone gave me an instruction manual that explains how each page works so i dont have to find out myself!! Also its relatively easy to set up custom dashboards once you know exactly what info your interested about (it does help when using GA but not required) Its still fairly new tool though some older tools like Segment were easier to navigate than this product at first glance. It would be nice to get additional reports from matraks reporting platform rather then only being able to export them through google analytics which doesnt really give enough detail about where they are coming from etc. So far nothing too bad other than getting used to working within their interface-its not hard per say after awhile. If looking solely around marketing data insights.