The ability for all our different departments (SEO, Social Media Marketing, Analytics) to work together in one place was by far my favorite part about this product! I wish there were more integrations with email campaigns so we could pull emails directly from over stack as well. Also it would be nice if they had an API which allowed us to use their products outside of the platform itself. A little bit expensive but worth every penny when looking at what's included within the monthly plan. Being able to see cross channel funnel reporting across multiple platforms makes tracking overall ROI much easier than before.