The ease of adding dogs from various sites to find them if I happen upon their profiles - that is cool! It's great being able give my mom updates so she knows what her pup goes for in his daily activities (if it works like we intend). She loves how easy this service makes things easier while giving us comfort about security since now there are more people looking after our kitties than me at times ;-) We can update each other as well via chat/texting with little delay time because when one person isn't available another takes over seamlessly until you get back online yourself; just amazing. I love that this is easy to use and has all the information you need right in one place. It's very user friendly and easy to navigate through. The only thing I don't like about it is that when you are not logged into the system everything looks like you're offline. This can be frustrating at times if you need to log back in from another computer or device. It's a great tool for anyone who needs an online bookkeeping solution. It helps to keep track of our finances, as well as our accounts receivable.